Royal Crown Cola Makes You Feel Like NEW!

            This advertisement for Royal Crown Cola symbolizes beauty, fun, and refreshment all in one. It makes the product very appealing to viewers through the aspects of the rhetorical triangle. The advertisement is directed towards a general audience, excluding children, who typically have no interest in golf or attractive women. The person who produced this advertisement definitely had the rhetorical triangle persuasion strategy on his mind when he created it.

The producer appeals to the pathos point of the triangle by portraying lust, friendship, and fun. The beaming, smiling, and merry girl is obviously having a good time while drinking Royal Crown Cola. She appears to be fun loving and attractive, the kind of girl that all men want to have and that all girls want to be. The poster displays friendship because there is another bottle sitting on the table which is obviously for a companion but it is left up to the reader to decide whether it’s a friend, family member, or a mystery date. The golf attire and accessories also symbolize fun, fitness, and social acceptance because golf is commonly described as a social sport. The ad also claims that drinking Royal Crown Cola “makes you feel like new!” This associates a feeling of refreshment with the drink. It enhances the appeal to people who are bored with their lives or want to enjoy new experiences.

As if all that wasn’t persuasive enough, the producers also appealed to the logos part of the triangle. The way that “makes you feel like NEW” is written, emphasizing the “new” by putting it in all uppercase letters makes it sound authoritative and sure. The ad also claims that Royal Crown Cola is “best by taste test.” This is the element of logos because it is supposedly a fact. It also tries to signify that experiments have been done to prove that Royal Crown is the best tasting cola. It’s also persuading because people get the feeling that if other people who have been testing it think it is the best, then you should like it too. The fact that it has been proven “by taste test” also appeals to ethos because it makes it sound like credible information.

In this ad, the pathos appeal is represented the most. The producers obviously try to touch in to peoples’ emotions and make people feel like drinking Royal Crown Cola will show them how to have a good time.  It also tells a viewer that they will be happier with this product, like the girl in the photo, and that it can improve their social life and love life.

            The message in this ad is that everyone should drink Royal Crown Cola because it will “renew” your life. Drinking RC Cola will get you the girl of your dreams and a classy social life. It also persuades viewers that they can never be lonely drinking RC Cola because it represents companionship. I think the message is effective because one is instantly overwhelmed with a euphoric feeling when they see the advertisement. Greek philosopher Aristotle would have agreed with me in saying that the producers of this ad used their rhetoric skills in creating a persuasive advertisement. It integrated all the points of the triangle to convince people that they will be happier drinking Royal Crown Cola.